Where's the Beef...or Coconut, or Peppers, or Chocolate, or Orange?

A beer name is crucial in terms of peaking a potential consumer's interest enough to turn that person into a consumer and hopefully a repeat consumer.  A name frequently incorporates specialty ingredients that were used in the brewing and/or flavoring of a beer, whether it be coffee, chocolate, bananas, peppers, etc.  I appreciate this, as it gets my senses all jazzed up in anticipation of aromas and flavors to come.  However, I hate nothing more than to take in that aroma and get not a trace of the ingredient(s) mentioned.  "That's okay," I tell myself.  "I'm sure I'll pick up the flavor when I take a sip.  Damn...nothing!  What gives?"  I understand everyone experiences different aromas and flavors from beers, but ones billed with special ingredient(s) should be easily identifiable by everyone. 

I have had this experience happen only a few times but feel it is worth mentioning.  Last night was one of those experiences.  Having just returned from vacation at the beach and still feeling tropical I guess, I decided to try one of Stone Brewing Company's 2013 Collaboration beers, R&R Coconut IPA.  This collaboration was done with Rip Current Brewing out of San Marcos, California.  Let me say that this was a terrific IPA, but I detected absolutely no coconut aroma or flavor.  Absolutely none!

Other instances of this that come to mind include Chipotle Ale by Rogue Ales and Castaway Chocolate Orange IPA by Thomas Creek Brewery.  I'm a little more forgiving on the chipotles, because I understand the peppers can fade with time.  But I don't understand one with both chocolate and orange in the name, yet I pick up on neither of them.  Again, don't get me wrong, I really enjoy Castaway as a nice IPA, but I want to experience the chocolate and orange.  I want those peppers to give me a little burn with some smokiness.  I want that tropical coconut sensation to transport me to a sunny beach.

As I won't go off on a business tangent on this particular post, I'll just suffice it to say that when a beer name includes specific ingredient(s), please make sure the ingredient(s) come through loud and clear.  My senses and I would greatly appreciate it.

Cheers!